et777 Privacy Policy

1. Introduction

et777 is an online betting and casino platform operated for Bangladeshi players who are seeking a trusted, locally relevant digital gaming experience. We understand that the personal information you share with us is sensitive and that you place considerable trust in us when you register an account, make a deposit, or interact with our platform in any capacity.

This Privacy Policy ("Policy") sets out in clear and transparent terms what personal data et777 collects from you, the purposes for which that data is used, the lawful basis on which we rely when processing it, the third parties with whom it may be shared, the security measures we employ to protect it, and the rights you have in relation to your own information.

This Policy applies to all data collected through the et777 website, mobile interface, live chat, email correspondence, and any other channel through which you interact with et777. It should be read alongside our Terms & Conditions and Responsible Gaming Policy, both of which are incorporated by reference.

2. Data Controller

For the purposes of data protection, et777 acts as the data controller in respect of the personal information processed under this Policy. This means et777 determines the purposes for which and the means by which personal data is processed.

All data protection enquiries, subject access requests, and complaints regarding et777's handling of personal data should be directed to our support team using the contact details set out in Section 16 of this Policy.

3. Data We Collect

et777 collects personal data across several categories depending on the nature of your interaction with the platform. The categories of data we may hold about you include:

3.1 Identity and Contact Data

• Full legal name as it appears on your government-issued identity document
• Date of birth
• Residential address (street, district, city, postal code, Bangladesh)
• Mobile phone number
• Email address

3.2 Account and Credentials Data

• Username chosen at registration
• Encrypted password (et777 does not store passwords in plain text)
• Account registration date and time
• Account status (active, suspended, closed, self-excluded)

3.3 Verification and KYC Data

• Copies of government-issued identity documents (National ID, passport, or driver's licence)
• Proof of address documents (utility bills or bank statements)
• Payment method verification screenshots
• Source of funds documentation where requested

3.4 Financial and Transaction Data

• Deposit and withdrawal transaction reference numbers and amounts in Bangladeshi Taka (৳)
• Payment method type (bKash, Nagad, Rocket, Upay) — but NOT full account credentials
• Bonus credits, wagering activity, and promotional participation history
• Account balance history

3.5 Gaming and Betting Activity Data

• Bet placement history (event, market, odds, stake, outcome)
• Casino game session records (game title, provider, session duration, bet amounts, results)
• Responsible gaming settings you have applied (deposit limits, session reminders, cooling-off periods)

3.6 Technical and Usage Data

• IP address at the time of registration and each subsequent login
• Device type, operating system, and browser version
• Pages visited, navigation paths, and session duration on the platform
• Error logs and technical support tickets
• Geolocation data (country and city level) derived from IP address

3.7 Communications Data

• Content of live chat transcripts, email exchanges, and WhatsApp messages with our support team
• Records of promotional communications sent to you and your opt-in or opt-out status

4. How We Collect Your Data

et777 collects personal data through the following channels and mechanisms:

• Directly from you: When you complete the registration form, submit KYC documents, make a deposit or withdrawal request, use the live chat, send an email, or contact us via WhatsApp.
• Automatically: When you browse or use the platform, our servers automatically log technical data including your IP address, device information, pages visited, and session timestamps via server logs and first-party cookies.
• From third parties: Our KYC verification service providers may return identity and document verification results to us. Payment service providers (bKash, Nagad, Rocket, Upay) confirm transaction statuses and reference numbers. Fraud prevention services may flag suspicious patterns associated with your account.

5. How We Use Your Data

et777 processes your personal data only for the specific, legitimate purposes described below. We do not process personal data for any purpose that is incompatible with the purposes for which it was originally collected.

Purpose	Data Categories Used
Creating and managing your Account	Identity, contact, credentials data
Verifying your identity and age (KYC)	Identity, KYC, financial data
Processing deposits and withdrawals	Financial, identity, KYC data
Providing betting and casino services	Gaming, financial, account data
Administering bonuses and promotions	Account, gaming, financial data
Customer support and dispute resolution	Identity, communications, gaming data
Fraud detection and prevention	Technical, financial, identity, gaming data
Responsible gaming monitoring	Gaming, financial, account data
Sending service notifications	Contact, communications data
Platform analytics and improvement	Technical, usage data (anonymised where possible)

6. Legal Basis for Processing

et777 relies on one or more of the following lawful bases when processing your personal data:

• Contractual necessity: Processing your identity, financial, and gaming data is necessary to provide the services described in our Terms & Conditions, including account management, deposits, withdrawals, and bet settlement.
• Legal obligation: We are required to collect and retain certain data for KYC, anti-money laundering compliance, fraud prevention, and responsible gaming obligations.
• Legitimate interests: We process technical and usage data to maintain and improve platform security, detect fraud, analyse service performance, and ensure a fair gaming environment for all players. We balance these interests against your privacy rights and only process data where our legitimate interests are not overridden by your rights.
• Consent: Where we send you optional promotional communications, we rely on your express consent. You may withdraw consent at any time by contacting support or updating your communication preferences in account settings.

7. Data Sharing and Disclosure

et777 does not sell, rent, or trade your personal data to any third party. We may share your data with the following categories of recipients only to the extent strictly necessary:

7.1 Payment Service Providers

We share transaction reference data and your registered contact details with bKash, Nagad, Rocket, and Upay solely to facilitate deposit and withdrawal processing. These providers operate under their own privacy policies and are not permitted to use your data for any purpose other than completing the transaction.

7.2 KYC and Identity Verification Services

To comply with identity verification obligations, we may pass your identity documents and personal details to third-party KYC service providers. These providers are contractually bound to process your data solely for verification purposes and to maintain appropriate security standards.

7.3 Game Content Providers

Game providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi receive a session token and anonymised player identifier to facilitate gameplay. They do not receive your full identity or financial details.

7.4 Fraud Prevention and Security Services

We may share IP address, device fingerprint, and activity pattern data with fraud prevention services to detect and prevent prohibited conduct such as multi-accounting, bonus abuse, and money laundering. These services process data under data processing agreements with et777.

7.5 Legal and Regulatory Authorities

et777 may disclose personal data to law enforcement agencies, courts, or regulatory bodies where we are legally required to do so, or where such disclosure is necessary to protect the rights, property, or safety of et777, its players, or the public.

7.6 Corporate Transfers

In the event of a merger, acquisition, or sale of all or a portion of et777's business, personal data held by et777 may be transferred to the acquiring entity as part of that transaction. Players will be notified of any such transfer and of any material changes to this Policy that result from it.

8. Cookies and Similar Technologies

et777 uses cookies — small text files stored on your device — and similar tracking technologies to deliver, maintain, and improve the platform experience. The categories of cookies we use are as follows:

8.1 Strictly Necessary Cookies

These cookies are required for the platform to function. They include session cookies that keep you logged in as you navigate the platform, security cookies that protect against cross-site request forgery, and cookies that remember your responsible gaming settings. You cannot opt out of strictly necessary cookies while using the platform.

8.2 Performance and Analytics Cookies

These cookies collect anonymised information about how players use the platform — for example, which pages are visited most often, how long sessions last, and where errors occur. This data helps et777 identify areas for improvement. We use only first-party analytics tools and do not share this data with external advertising networks.

8.3 Functional Cookies

Functional cookies remember your preferences such as language settings, preferred game categories, and display options. Disabling these cookies will not prevent you from using the platform, but some personalisation features may not work as expected.

8.4 Managing Cookies

You can control and delete cookies through your browser settings. Most modern browsers allow you to block third-party cookies, clear existing cookies, and receive alerts when cookies are being set. Note that disabling essential cookies will affect your ability to log in and use the platform normally. For detailed instructions on managing cookies in your specific browser, refer to your browser's help documentation.

9. Data Security

et777 takes the security of your personal data seriously and implements a range of technical and organisational measures to protect it from unauthorised access, accidental loss, disclosure, alteration, or destruction. Key security measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and et777's servers.
• Password hashing using industry-standard algorithms — your password is never stored in plain text.
• Access controls that restrict internal access to personal data to authorised staff only, based on role and necessity.
• Regular security audits and penetration testing of platform infrastructure.
• Firewall and intrusion detection systems monitoring for suspicious network activity around the clock.
• Incident response procedures that are activated in the event of a suspected data breach, including notification to affected players where required.

While et777 employs robust security measures, no digital platform can guarantee absolute security. You are responsible for keeping your login credentials confidential and for notifying et777 immediately if you suspect any unauthorised access to your account.

10. Data Retention

et777 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, or for as long as required by applicable legal or regulatory obligations. The general retention principles we apply are:

• Active accounts: Personal data is retained for the lifetime of the account plus a minimum post-closure period for legal and audit purposes.
• Transaction records: Financial transaction data is retained for a minimum of five years following the transaction date to meet anti-money laundering record-keeping obligations.
• KYC documents: Identity and verification documents are retained for a minimum of five years following account closure.
• Communications: Customer support correspondence is retained for up to three years to assist with dispute resolution and quality assurance.
• Technical logs: Server and access logs are retained for up to twelve months, after which they are purged or anonymised.

Upon expiry of the relevant retention period, personal data is securely deleted or anonymised in a manner that prevents re-identification.

11. Your Data Rights

Subject to applicable law, you have the following rights in relation to the personal data et777 holds about you:

• Right of Access: You may request a copy of the personal data et777 holds about you, along with information on how it is being used.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected.
• Right to Erasure: You may request that et777 delete your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent, or where processing is unlawful. This right is subject to exceptions where retention is required by law.
• Right to Restriction: You may request that et777 restrict the processing of your personal data in certain circumstances, for example while a rectification request is being assessed.
• Right to Objection: You may object to processing carried out on the basis of et777's legitimate interests. et777 will cease such processing unless it can demonstrate compelling legitimate grounds that override your interests.
• Right to Data Portability: Where processing is based on your consent or on contractual necessity, you may request that et777 provide your personal data in a structured, machine-readable format.
• Right to Withdraw Consent: Where et777 relies on your consent as the legal basis for processing (for example, for promotional communications), you may withdraw that consent at any time without affecting the lawfulness of processing that took place prior to withdrawal.

To exercise any of these rights, please contact the et777 support team using the details in Section 16. et777 will respond to valid requests within 30 calendar days. In complex cases, this period may be extended by a further 30 days, in which case you will be informed of the extension and the reason for it. et777 will not charge a fee for handling reasonable requests.

12. Children and Minors

The et777 platform is strictly intended for adults aged 21 years and above. et777 does not knowingly collect personal data from anyone under the age of 21. If you are under 21, you must not register an account, access the platform, or provide any personal information to et777.

If et777 discovers or is informed that personal data has been collected from a person under the age of 21, that account will be immediately suspended, all associated data will be reviewed, and the account and its data will be permanently deleted in accordance with our obligations. If you believe that a minor has registered an account on et777, please contact our support team immediately so that we can take appropriate action.

13. Third-Party Links

The et777 platform may contain references to third-party services such as payment providers and game studios. While et777 takes care to work with reputable partners, we are not responsible for the privacy practices of third-party websites or services. This Privacy Policy applies exclusively to data processed by et777 in connection with the et777 platform. We encourage you to read the privacy policies of any third-party services you use in connection with your et777 account.

14. International Data Transfers

et777 serves players located in Bangladesh and processes most personal data within the region. In certain circumstances — for example, when using cloud-based infrastructure or engaging KYC service providers that operate globally — your personal data may be transferred to or processed in countries outside Bangladesh.

Where such transfers occur, et777 takes steps to ensure that appropriate safeguards are in place to protect your personal data to a standard equivalent to that provided under this Policy, including through contractual obligations with data processors.

15. Changes to This Privacy Policy

et777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or platform functionality. When material changes are made, et777 will notify registered players via the platform and, where appropriate, by email to the address registered on your account.

The "Last Updated" date at the top of this document indicates when the current version was published. We encourage you to review this Policy periodically to stay informed about how et777 is protecting your information. Your continued use of the platform following the posting of changes constitutes your acceptance of the updated Policy.

16. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the personal data et777 holds about you, please contact our team through any of the following channels:

• Email: [email protected] (plain text — not a clickable link)
• WhatsApp: +880 1700 000777 (available 09:00–23:00 BST)
• Live Chat: Available 24/7 via the platform

et777 aims to acknowledge all written privacy queries within 24 hours and to provide a substantive response within 30 calendar days of receiving a valid request.